Mr. HOT Packaging Redesign
This project creates a narrative-driven snack brand where every product represents part of an adventurous journey in search of the “World’s Spiciest Flavor.” Combining modern branding with Jianghu culture, the packaging encourages users to “break the seal” before enjoying the snack, turning a simple purchase into an interactive, shareable, and emotionally engaging experience.
Challenges
Requirement
Design a bold, youth-oriented packaging series that integrates the Mr.HOT IP, differentiates each flavour, and strengthens the brand’s identity.
The main challenge was creating a concept with meaningful storytelling rather than simply fulfilling the brief. By refining the research and building upon the mascot’s background, I developed a series of character-based packaging designs in Adobe Illustrator.
